Merita Tabain

Merita Tabain is a strategist and storyteller who brings clarity, and creativity to the moments that matter most.

With more than two decades’ experience leading high-profile communications across government, policing, health, and emergency management, she has helped leaders guide communities through some of Victoria’s most defining events — from the COVID-19 pandemic and the Bourke Street tragedy to Royal Commissions, family violence reform and the Black Summer bushfires.

Merita has led large, multidisciplinary teams through intense and high-stakes challenges, advising Police Commissioners, Ministers and Chief Executives on strategy, communication and reputation. Her leadership of Victoria’s COVID-19 public communications program built trust across diverse communities, delivering award-winning engagement in more than 50 languages.

A Fellow of the Public Relations Institute of Australia and one of Victoria’s Top 50 Public Sector Women, Merita has earned a reputation for bringing order to complexity and purpose to communication. She combines strategic thinking and political acumen with a creative touch — shaping campaigns and public narratives that inform, inspire and endure.

Whether navigating crisis or celebrating progress, Merita builds communication that connects people to purpose. When clarity, credibility and composure are needed, Merita is the person you want in the room.