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About TAG

The Agenda Group is based in Melbourne, Victoria, serving clients across Australia and the globe.

The Agenda Group is a strategic advisory firm built on trust, capability, and outcomes.

We specialise in helping organisations navigate complex challenges, whether they are related to politics, public policy, regulatory affairs, commercial pursuits or social change.

Our team come from varied professional backgrounds, including across both progressive and conservative politics, government agencies, regulatory affairs, local government, the media and peak bodies.

Our reputation has been earned through rigour, composure in the face of complexity and a steadfast commitment to delivering results for our clients.

Our story

The Agenda Group was launched in Melbourne in 2006 by James McGarvey, with Damian Mannix joining in 2008.

Damian and James realised organisations were struggling to access high-quality, tailored support when navigating complex challenges.

Over the years The Agenda Group has grown and expanded its service offering.

Hundreds of satisfied clients stand testament to our commitment to work in partnership to deliver your agenda.


Our unique approach

Too often, organisations seeking advice on political engagement, policy reform or advocacy were presented with ‘one size fits all’ responses from existing firms. There was a better way — and the ‘TAG team’ approach was born.

For each client, The Agenda Group assembles a bespoke team of experienced consultants, tailored to their goals. Clients have direct access to all members of the team.

OUR TEAM

Meet the people behind the thinking

Our team brings deep experience across politics, policy, advocacy and communications, working together to shape a tailored response for every client.

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How we deliver results

Whether it’s policy, politics, regulation or reputation, TAG helps organisations navigate the noise and get results.

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Who we help

TAG works with organisations who want to see a difference but are often facing challenging headwinds or stymied by complex systems.