TAG partners with leaders navigating complexity, helping them cut through the noise, find their next move, and deliver outcomes that matter.

The Agenda Group

When expectations are high and complexity is unavoidable, this is what our clients say makes the difference.

We provide senior-level strategic advice to help plan, test, and execute campaigns. We work as an extension of your team, offering proactive insight and fast feedback.

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Government relations is most powerful when supported by broader communications and stakeholder engagement. Our approach ensures internal alignment, community resonance, and political salience.

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We’ve worked with a range of clients to turn their stories into influence and investment.

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For every project, TAG assembles a tailored team of experienced consultants, giving clients direct access to sharp thinking and support that aligns with their goals.

We embed with clients, guide with clarity, and stay close to what matters until the job is done.

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From narrative to reputation, we help shape the story so your voice cuts through.

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We build traction with the right stakeholders, aligning policy, timing, and influence.

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When the pressure’s on, we bring clarity, protect your reputation, and help steady the course.

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This includes governments, businesses, educational institutions, not-for-profits and peak bodies. Often, our clients come to us when the stakes are high, and the way forward isn’t clear. We offer more than advice — we develop a path forward, and work with you to achieve your goals.

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About TAG

In a world full of noise and complexity, The Agenda Group delivers clarity and outcomes. We are a strategic advisory and communications firm that specialises in government relations, political engagement, public policy and strategic communications. We help organisations navigate complex public systems and policy challenges with confidence. 

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How we deliver results

Who we help

We work with clients across government, business, education, not-for-profit and advocacy who are navigating complex systems, challenging dynamics or high-stakes decisions. Our job is to bring clarity, momentum and partnership when it matters most.

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Before we work together, here’s what many clients want to know &#8211; about who we are, what we do, and how we work alongside you.

The Agenda Group helps leaders navigate complexity and deliver outcomes that matter. 
We advise on strategy, government relations, policy, advocacy, communications, and crisis management &#8211; but more than that, we embed with your team to guide the process, align your stakeholders, and make things happen.

We prioritise judgment over access. Many firms open doors &#8211; we help you know what to say when you&#8217;re in the room. 
Our style is calm, embedded and strategic. We become a trusted partner, working from the inside to shape strategy and deliver results, not just provide commentary from the sidelines.

Our clients include CEOs, COOs, corporate affairs leads, government executives, advocacy directors and international firms entering Australia. 
They come to us when the stakes are high and the path forward isn’t clear &#8211; whether they’re dealing with risk, reform, regulation or reputation.

We build a dedicated team around your needs.
You get direct access to experienced senior consultants who work with you as true partners &#8211; asking the right questions, identifying the right levers, and staying engaged until outcomes are delivered. We’re calm in a crisis, clear in complexity, and fully committed to your success.

Yes. TAG works with global firms entering Australia to avoid missteps and build long-term success.
We help you understand the regulatory environment, navigate government engagement, and position your brand and message with clarity and credibility.

When issues escalate or reputations are at risk, TAG provides calm, clear-headed support. 
We help manage the narrative, guide internal and external communications, and bring strategic structure to your response &#8211; always focused on protecting what matters and restoring trust.

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Common questions. Straight answers.

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