Social media in election campaigns: do ‘likes’ equal votes?
Petra Kelly2014-11-21T11:10:29+00:00At a fraction of the cost of traditional advertising, it’s easy to see the appeal of social media during an election campaign, with politicians eager to harness the votes of the nearly 10 million daily active Facebook users in Australia. To put it in perspective, both Denis Napthine and Daniel Andrews have more Facebook ‘likes’ [...]