Based on the final polls available to us as we go to print one day before the election, the evidence strongly suggests both of the parties’ campaigns have largely failed to move voters one way or the other.

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At the commencement of the campaign, the polls had the ALP on average at about 53% two-party preferred (2PP). With the exception of the erratic Morgan poll, other polls published over the four weeks of the campaign have shown little, if any, movement in the 2PP figures.

The only substantial movement in polling figures over the course of the campaign has been around favourables for Opposition Leader Daniel Andrews. Whilst he appears to have had a good campaign, typically opposition leaders’ ratings always improve through a campaign as they enjoy more time in the media spotlight and public attention.

2014-11-28T10:45:58+00:00